Dr. Gina Lane | 816-415-7621
Department Chair 

Communication and Theatre
William Jewell College 
500 College Hill 
Liberty, MO 64068

 

 

So, what can you do with a communication degree? The short answer is anything. A degree in communication is extremely versatile, making one adeptly suited for any career. Research studies have consistently found that the ability to effectively communicate is just as important, if not more so, as any other professional attribute, including technical proficiency and experience.

At William Jewell, all communication majors complete an internship, which prepares students for their chosen careers and provides them with invaluable networking opportunities. Jewell interns have an exceptional reputation and are highly valued by organizations throughout the country. Jewell’s flexible academic program also allows students to double-major or minor in communication. 

For a more specific and concrete listing of “communication careers,” here are just some of the possibilities:

Advertising
An understanding of how advertising and promotional messages should be framed and which channels (print, broadcast, web) should be used are critical to most professions. Specific advertising jobs include copywriter, graphic designer, market researcher, account executive, sales representative, media planner and creative director. Examples of classes offered by the Department of Communication and Theatre that prepare students for jobs in this field include integrated communication, media writing, communication theory, interpersonal communication, small group communication, public relations, public speaking, persuasion theory and rhetorical theory.

Broadcasting
The world of broadcasting offers possibilities both in front of and behind the camera: from news anchor, reporter and disk jockey to copywriter, general manager, editor and producer. Emergent media also offer unlimited and ever-expanding career paths, such as podcaster and blogger. Broadcasting positions are not limited to the realm of media, however, as more and more corporations enlist the services of communication specialists to create audio and visual presentations for employees, customers, shareholders and the media. Examples of classes offered by the Department of Communication and Theatre that prepare students for jobs in this field include public speaking, integrated communication, media writing, political communication, public relations and acting.

Education
A major in communication equips students for several positions in public education, such as high school speech teacher and debate coach. Classes that the Department offers that prepare students for these positions include public speaking, argumentation and debate, rhetorical theory, and persuasion theory, as well as the opportunity to participate in Jewell’s award-winning, nationally recognized debate team.  

Human Resources
Whether you are working for a large corporation or non-profit organization, government agency or healthcare provider, fostering satisfied and productive workplaces is the realm of human resources professionals. Opportunities in organizational communication are available in virtually every industry. Specific jobs include human resources specialist, recruiter, trainer, consultant and customer relations. Examples of classes offered by the Department of Communication and Theatre that prepare students for jobs in this area include organizational communication, intercultural communication, communication theory, integrated communication, public speaking, interpersonal communication, small group communication, persuasion theory, public relations and research methods.

Journalism
While the scope of journalism has changed significantly over the last 15 years, the need for solid journalism remains, whether in traditional print or electronic format. Specific jobs include reporter, editor, photographer, and interviewer. Examples of classes offered by the Department of Communication and Theatre that prepare students for jobs in this field include media writing, integrated communication, political communication, public relations, intercultural communication, and research methods, as well as the opportunity to participate in Jewell’s award-winning weekly newspaper, The Hilltop Monitor.

Marketing
Marketing refers to how companies define their brand’s image and then create brand awareness within their target audiences. Marketing departments work closely with advertising and public relations staff. Specific careers in marketing include marketing specialist, marketing manager, market researcher and product manager. Examples of classes offered by the Department of Communication and Theatre that prepare students for jobs in this field include organizational communication, integrated communication, media writing, interpersonal communication, small group communication, public speaking, intercultural communication, research methods, communication theory, persuasion theory and rhetorical theory. These communication classes also work well in conjunction with courses offered by Jewell’s Department of Business.

Political Communication
Communication skills are essential to enacting political change, in such diverse venues as government agencies and social justice movements. Positions in this field combine knowledge of communication and political theory. Specific career paths include press secretary, political campaign consultant, politician, lawyer, political reporter, diplomat, communication director and lobbyist. Examples of classes offered by the Department of Communication and Theatre that prepare students for jobs in this field include political communication, argumentation, persuasion theory, public speaking, research methods, organizational communication, intercultural communication, gender & communication, integrated communication, media writing, communication theory and rhetorical theory.

Public Relations
Knowledge of public relations is vital for any job, whether PR is an explicit expectation of the position or not. Public relations involves the processes of framing the organization and its products/services for its many stakeholders, including shareholders, government agencies, consumers, media, employees and the general public. PR seeks to maximize the potential of free positive press. Specific PR jobs include publicity manager, press agent, fundraiser, development executive, community relations specialist, public opinion researcher, spokesperson and government affairs coordinator. Examples of classes offered by the Department of Communication and Theatre that prepare students for jobs in this field include public relations, integrated communication, media writing, intercultural communication, political communication, interpersonal communication, organizational communication, communication theory, small group communication, public speaking, persuasion theory and rhetorical theory.

Graduate school
In addition to these various career paths, a degree in communication prepares students for graduate work in a variety of fields. For example, graduates enter law school, complete MBA’s, and finish masters and doctorates in communication and other disciplines. Jewell communication majors are set apart from graduates of other schools through their completion of senior capstone research projects, original research papers that are completed and publicly presented over a two-semester period.

 

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William Jewell College · 500 College Hill · Liberty, MO 64068
816-781-7700

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