Jewell Media Kit
These resources are provided for institutional identification of William Jewell College. The institutional logos are copyrighted and are not to be used for commercial purposes without the express written consent of the Office of College Relations and Marketing.

William Jewell College Logo

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The logotype consists of the name William Jewell College, with emphasis on the word “Jewell” by placing it inside a center square with the Jewell Hall building. The text, the mid-section of the roof and the cupola of the Jewell Hall building are in black, and the rest of the Jewell Hall building is in cardinal red (PMS 200). The boxes around the vertical logotype and around the word “Jewell” and the Jewell Hall building are in black.

The logotype must always be easily discernible on all publications. The logotype must always be reproduced in its entirety. It must not be altered in proportion, printed in unauthorized color combinations or changed in any other way. The logotype should always be reproduced from electronic files.

In some cases, it may be deemed appropriate to print the center box portion of the logo alone (including the building and the word “Jewell,” but without the words “William” and “College”). Please consult the Office of College Relations and Marketing for approval.

Color Usage 
Cardinal red (PMS 200) and black are the official colors of the logotype. However, when it is not feasible to reproduce the logotype in two colors, it may be printed in solid black. A one-color logotype should not be printed in cardinal red or any other unauthorized color.

To give a two-color effect when printing an all-black logotype, the Jewell Hall building may be printed at a seventy percent screen of black and the roof printed in solid black. The full name of the college must always appear in solid black.

Certain exceptions to color usage may apply when printing specialty items. Please consult the Office of College Relations and Marketing with any special requests.

If you have questions or need additional information, please contact: