As you can see, Achieve is undergoing a graphic and conceptual redesign. In evaluating our alumni publications program and the needs of our readers, we have decided to make Achieve a quarterly feature magazine, publishing in September (Fall) December (Winter), March (Spring) and June (Summer).This will give us an opportunity to more efficiently bring you timely information and relevant indepth articles about the life of the College and the remarkable achievements of our students, alumni, faculty and friends.

Notes from the Hill, the 8-page tabloid format publication previously published as a kind of bridge between the two issues of Achieve we printed each year, will no longer be produced as a regular bi-annual publication. Instead, it will serve as an irregular publication of the College, issued when special occasions and events require.

This change in our publication cycle reflects a strong commitment to integrating the College's communications efforts in all areas.This new initiative is designed to inform more efficient and consistent communications and marketing activities involved in student recruitment, public and media relations, institutional advancement, alumni relations, event promotion, as well as overall institutional imaging endeavors.

Toward this end, the Strategic Integrated Marketing Communications Advisory Team (SIMCAT) was formed last spring. Constituted to include broad, balanced campus representation, institutional depth, and professional expertise, we expect this team to have a crucial impact on the direction and success of the College over the next several years as we move William Jewell toward a new level of market distinction and visibility.

One vitally important area of work for the group that will be addressed is to promote and implement message consistency, design congruity, coordinated media relations, and research in order to clearly distinguish the reputation of William Jewell College and enhance our overall institutional brand visibility.The content and design evolution of Achieve, our website and the new student recruitment materials are all reflective of this effort.

We encourage your comments and ideas for making Achieve a better magazine and hope that you will continue to send us updates and information for our class notes section.The next issue of Achieve, which will be published in December, will be The President's Report issue, including the Honor Roll of Donors and information regarding the College's financial operations.

I hope you have a wonderful autumn and hope we will see you on campus during Homecoming Weekend, October 24 & 25th.

David L. Sallee