Business & Leadership

Chair: Associate Professor Kelli Schutte
Professors: Linda Bell, Michael Cook, Jean Hawkins
Associate Professors: Deborah Scarfino, Gregg Whittaker
Assistant Professors: Liz Hoyt, Kevin Shaffstall

The department offers Bachelor of Arts (BA) degrees in the areas of Business Administration; Economics; International Business and Language; Nonprofit Leadership; and Science and Technology Management. The department offers Bachelor of Science (BS) degrees in the areas of Accounting and Business Administration with emphases in Banking and Finance, Entrepreneurial Leadership, or Marketing. The department also offers minors in Economics, Entrepreneurial Leadership, and Nonprofit Leadership.

 4-Year Course Planners
 Business
 Finance
 Marketing
 Leadership

•  Discern the substance of an economic event, which may be different from its appearance;

•  Understand the financial and non-financial decision-making relationships (models) and use those for communicating information;

•  Interact with others with a professional demeanor, including, but not limited to expressing oneself clearly in both written and oral forms of presentation and understanding the ethical standards of the accounting profession;

•  Understand and use the functional core accounting competencies suggested for the profession by the American Institute of Certified Public Accountants and the Institute of Management Accountants.

Students seeking a BS in accounting must achieve a grade of C- or better in each course required for the major. Transfer credit, awarded on a case-by-case basis, may be applied toward required courses in the major upon review by Jewell accounting faculty. A transferred accounting course will be deemed the equivalent of a Jewell accounting course only if credit for the transferred class is equal to or greater than the credit for the Jewell class. In special circumstances, after review by the Jewell accounting faculty, one semester credit hour may be offered for fulfilling a one-hour deficiency in the case of a transfer course lacking one credit hour to be equivalent. In such a case, the Jewell accounting faculty member teaching the Jewell accounting course for which the transfer credit will substitute, will supervise the one hour’s study. (This transfer policy applies to students new to Jewell. Current students are required to earn their accounting credit at Jewell.) First-year students who plan to major in Accounting are encouraged to take ACC 211 Fundamentals of Financial Accounting (4) during the spring of their first year.

Most states require students to have completed 150 hours of college credit to qualify for taking the CPA examination. Students who intend to take the CPA exam upon graduation may qualify for a 9th semester at a reduced tuition rate. The student must have made application and be eligible to sit for the CPA examination at the end of the 9th semester. Application for the reduced tuition rate must be made at least two semesters prior to the 9th semester. Special dispensation will be given to allow students to take advantage of overseas studies or special internship opportunities.

Individual Projects in Accounting
Opportunities to pursue study in topics of particular interest are provided in independent studies with consent of instructor.

Business Administration
Goals for Student Learning
Graduates obtaining the Bachelor of Arts degree in Business Administration will:

• Be proficient in the measurement of financial information, the accounting cycle and the analysis and preparation of statements, cost-volume-profit analysis, job ordering costing, systems design and standard costs and variances;

• Understand fundamental economic concepts and methods and their application to the firm, industry, and national and international markets

• Understand the functions of business and management and the legal environment in which they operate;

• Understand the concepts of microcomputers and their operating systems, the elements of software design, word processing, spreadsheets, data base concepts and presentation graphics, and their applications in business;

• Understand the management of human behavior in the business organization in order to enhance individual and organizational performance.

• Understand and be able to apply the fundamental strategies of pricing, promotion and distribution of ideas, goods, and services;

• Have a basic grasp of financial principles, including the relationship between risk and return, the valuation of stocks and bonds, project analysis, capital budgeting and financial planning and forecasting;

• Be proficient in the analysis, interpretation, and presentation of statistical data;

• Understand the implications of major international strategic business issues;

• Grasp the fundamentals of strategic management and apply it in case studies and real situations;

• Understand and internalize the ethical and social responsibilities involved in business and management.

Graduates obtaining the Bachelor of Science degree in Business Administration will achieve proficiency in the competencies listed immediately above, plus proficiency in their chosen field of emphasis.

Students choosing the Banking and Finance emphasis will:

• Understand the applied use of technology in banking and finance;

• Be proficient in the use of mathematical techniques and applications in banking and finance;

• Understand the monetary and banking system;

• Understand basic investing and portfolio management techniques;

Students choosing the Marketing emphasis will:

• Understand the elements of visual design that compliment strategic integrated marketing communication work;

• Connect the coordination of personal selling techniques and sales force management activities to drive profits and build customer relationships;

• Be competent in determining information needs for improved decision making and, using the research process itself, demonstrate skills to design and complete an applied field study experience which ends with writing a formal report and delivering a professional presentation.

Students choosing the Entrepreneurial Leadership emphasis will:

• Understand the applied use of technology in the innovation, implementation and management process;

• Be competent in the techniques of motivating and managing employees;

• Conceptualize new businesses, including the business plan, funding, implementation, risk assessment, and management;

• Understand the leadership process as it applies to business and value creation.

All students majoring in business administration complete the BA core courses in business administration (see course listing below). Students who elect to add an area of emphasis and complete the BS degree can do by adding one additional course (BUS 267) together with the courses required for the emphasis area chosen. Students who elect the BA in Business Administration as a second major will follow the academic core requirements of their first major. Students must receive a grade of C- or higher in each of these required courses.

Students electing the BS in Business Administration will choose a specialization in one of the following areas: Banking and Finance, Entrepreneurial Leadership, or Marketing. 
 

Emphasis in Banking and Finance
In addition to the core courses listed above, the following courses are required for the specialization in Banking and Finance:

Emphasis in Entrepreneurial Leadership
In addition to the core courses listed above, the following courses are required for the specialization in Entrepreneurial Leadership:

Emphasis in Marketing
In addition to the core courses listed above, the following courses are required for the specialization in Marketing:

Individual Projects in Business Administration
Opportunities to pursue study in topics of particular interest are provided in independent studies with consent of instructor, and are open to Business majors with a GPA of 3.0 or above.

Economics
Goals for Student Learning
Graduates obtaining the Bachelor of Arts degree in Economics will:

• Understand and use the economic concepts that the American Economics Association has suggested be included in an economics major;

• Understand how to apply economic methods within a business decision-making framework;
  

• Acquire the quantitative skills needed to support research in economics; Complete a major research project in which they apply general economic methods in a specific field of economics.

A minimum of 24 hours in economics is required for a degree. Students must receive a grade of C- or higher in each of these required courses. A student may take economics as a primary major only in the BA program. A student with a BS in another major may add a second major in economics by fulfilling the requirements listed below.  

Required Courses
BUS 318	Elementary Statistics for Business and Economics (4)
ECO 201	Principles of Microeconomics (3)
ECO 202	Principles of Macroeconomics (3)
ECO 306 or ECO 308	Microeconomics (The Price System) (3) Managerial Economics (3)
ECO 307	Macroeconomics (National Income Activity and Employment) (3)
ECO 326	Introduction to Economics (3)
ECO 451	Seminar in Economics (3)
CTI 104	Statistics and Applied Calculus (4)

 

Two other 300-400 level courses in economics, the sum of which is 6 or more semester hours.

Individual Projects in Economics
Opportunities to pursue study in topics of particular interest are provided in independent studies with consent of instructor.

 

ECO 360	Independent Studies in Economics (1 - 3)
ECO 460	Independent Studies in Economics (1 - 3)
ECO 481	Economics Internship (1 - 6)


 

International Business and Language

The International Business and Language Major is a specially designed interdisciplinary program planned for students who are strongly interested in foreign languages and who plan a career in international business. It is not the same as two majors, one in business, the other in French or Spanish, but it includes features of both majors. It includes substantial study of the language, culture and literature of France or Spain, including the opportunity for study abroad; a solid core of business, economics and accounting courses, including opportunities for internships in international businesses, and courses in western civilization and political science. For more detailed information on this major, please see the Languages section of this catalog.

Nonprofit Leadership
Goals for Student Learning
Graduates obtaining the Bachelor of Arts degree in Nonprofit Leadership will:

• Learn the history, scope, role, and mission of the nonprofit sector;
• Think critically about the ethics, values, and social responsibilities involved in the nonprofit sector;
• Evaluate the role of service, voluntarism, and altruism in the nonprofit sector;
• Understand the intersections of the nonprofit, private, and public sectors;
• Gain knowledge of nonprofit financial resources, development of those resources, and the accounting of these resources;
• Understand the role of human resource management and development including volunteer management;
• Gain knowledge in microcomputers, the elements of software design, common computer software and programs as they relate to the nonprofit sector;
• Understand governance issues related to nonprofits including boards, committees and staffing;
• Acquire the skill and competence of a developing nonprofit leader through applied learning experiences;
• Engage and develop knowledge of diverse cultures and socio-economic backgrounds;
• Learn the requisite skills of effective nonprofit marketing and communications;
• Demonstrate knowledge of decision-making models, analytical methods, strategic planning and meeting facilitation;
• Acquire understanding and appreciation for nonprofit advocacy and learn how to influence public policy;
• Demonstrate knowledge of and understand nonprofit law and the legal frameworks in which nonprofit organizations operate.

The interdisciplinary major in Nonprofit Leadership is designed to prepare students for professional careers in the nonprofit sector. The major builds on the Academic Core curriculum and the current nonprofit minor. The major is a Bachelor of Arts (BA) degree. Students who earn a BS degree in conjunction with the first major may earn a second major in Nonprofit Leadership by fulfilling the academic core requirements for the BS degree and all departmental requirements. Students are encouraged to choose a second language related to their nonprofit interests for the language requirement and participate in the American Humanics program.

 Plus electives from the following list to total a minimum of 46 hours:

ACC 411	Not-for Profit / Governmental Accounting (2)
BUS 266	Business Information Systems (2)
ENG 220	Business Writing (4)
LSP 210	Nonprofit Leadership Special Topics (1)
LSP 351	Leadership in Modern Society (2)
LSP 390	Meeting Facilitation and Strategic Planning (2)
LSP 475	Nonprofit Leadership: Internship (3)
LSP 490	American Humanics Management Institute (1)
SLV 101	Meeting Human Needs and Alleviating Suffering (2)
SLV 201	Strategies and Resources for Meeting Human Needs (2)

Notes for Nonprofit Leadership Major

1. Pryor Fellows who elect this major may substitute LSP 251 and LSP 350 for the COM 260 requirement and may substitute LSP 300 (Volunteer Internship) and LSP 301 (Vocational Internship) for LSP 475, if the selected experience is in the nonprofit sector and meets the common criteria in regard to hours, location, and learning outcomes.
2. Students interested in this major should strongly consider American Humanics certification.
3. Students pursuing the NPL major cannot earn both the NPL major and NPL minor.

Science and Technology Management

The Science and Technology Management major is a specially designed interdisciplinary program planned for students who are strongly interested in biology, chemistry, or physics and who plan on utilizing that interest in an organizational leadership setting. For example, those interested in starting bio-technology companies, pharmaceutical sales, or management of a research and development department would be well-served by such a major. It is not the same as two majors, one in business and the other in biology, chemistry, or physics, but includes features of both. For more detailed information on this major, please see the Science and Technology Management section of this catalog.

Required Courses
ECO 201	Principles of Microeconomics (3)
ECO 202	Principles of Macroeconomics (3)
ECO 307	Macroeconomics (National Income Activity and Employment) (3)
ECO 308 or ECO 306	Managerial Economics (3) Microeconomics (The Price System) (3)
Two other 300-400 level courses in economics (6)

Entrepreneurial Leadership
Students pursuing majors in other disciplines but with an interest in business/entrepreneurship may choose to minor in Entrepreneurial Leadership. The minor requires 18-19 credit hours of Leadership and Business. The minor consists of a 15-hour core of Leadership, Accounting and Business courses. Students must then choose one additional 3-4 credit hour, approved elective (see below). Students pursuing a BS in Business Administration with an emphasis in Entrepreneurial Leadership are prohibited from taking this minor. Business majors are required to take a minimum of 3 courses totaling at least 9 hours that do not count towards their major. At least 9 hours must be completed in residence at William Jewell College.

Required Courses
LSP 250	Leadership Cornerstone Course (2)
ACC 211	Fundamentals of Financial Accounting (4)
BUS 201	Organization and Management (3)
BUS 362	New Venture Creation (3)
BUS 420	Advance Topics in Entrepreneurial Leadership (3)

Designated Electives (select one)
BUS 231	Business Law I (3)
BUS 301	Human Resources Management (3)
BUS 302	Organizational Behavior (3)
BUS 305	Principles of Marketing (3)
BUS 315	Financial Management (3)
BUS 348	Sales and Sales Management (3)
BUS 266 and BUS 267	Business Information Systems I Business Information Systems II (4)
ACC 335	Income Tax (4)
ENG 220	Business Writing (4)

 

Nonprofit Leadership

Students wishing to obtain a minor in nonprofit leadership will complete a minimum of 23 semester hours. These individuals will be majoring in other areas but have an interest in the nonprofit world, with representative organizations such as hospitals, human service organizations, international non-governmental organizations, and many others.

Required Courses
SLV 101	Meeting Human Needs and Alleviating Suffering (2)
LSP 250	Cornerstone Course (2)
BUS 201	Organization and Management (3)
BUS 305	Principles of Marketing (3)
ACC 211	Fundamentals of Financial Accounting (4)
COM 260 or BUS 302	Organizational Communication (3)Organizational Behavior (3)
PSY 306	Developmental Psychology: Adolescence (2)
SLV 201	Service Learning Internship (2) Special interest courses* (2 - 3)

 

*The minor includes a requirement for 2 - 3 credits of nonprofit special interest courses that can be met with an Independent Study or with the following core nonprofit classes, LSP 270 or 320 or 360 or 401 or 460. Special interest areas may include: Grant Writing, Fundraising, Risk Management, Board Development, and Social Enterprise.

Notes on the Nonprofit Leadership Minor:

1. Students pursuing the Nonprofit Leadership minor may not use Service-Learning trips to satisfy the internship requirement.
2. Students may use internship credit available through a major department or a certificate program to satisfy the internship requirement if the internship is in the nonprofit sector and meets the common criteria.
3. Pryor Fellows who elect this minor may substitute LSP 251 Service Leadership Experience (Outward Bound Trip) (2) and LSP 350 Capstone Course (2) for the COM 260 Organizational Communication (3) or BUS 302 Organizational Behavior (3) requirement and may use LSP 300 Volunteer Internship (1) and LSP 301 Vocational Internship (1) for the internship requirement if the internships are in the nonprofit sector and meet the common criteria.
4. Business majors who elect this minor are encouraged to take BUS 481 Business Administration Internship to meet the internship requirement. The internship must be in the nonprofit sector and meet the common criteria.
5. Students who complete this minor should also consider American Humanics certification. A student who earns the Nonprofit Leadership minor may also qualify for an American Humanics certificate by completing a 300-hour internship at an approved nonprofit agency/organization (the 2-hour internship required in the minor may count as approximately a third of those 300 hours); by participating in the American Humanics Student Association; by attending at least one American Humanics Management Institute (AHMI) Conference; and by providing the program director all information needed to complete the transcript/application process. Students who pursue this minor are not required to pursue AH certification. Conversely, students may receive AH certification without earning a minor in nonprofit leadership.

Business

BUS 201 Organization and Management (3 cr. hrs.)
An introduction to the basic functional areas and context of an organization, such as economics, accounting, marketing, management, finance, and human resources. The course emphasizes basic decision-making skills and introduces the student to business case analysis and reporting. The external and internal environment of the organization, as well as the impact of management decision-making on the organization will be discussed. Teamwork is a significant component of the course.

BUS 231 Business Law I (3 cr. hrs.)
Contracts, agency, employment, sales. Sophomore standing.

BUS 232 Business Law II (3 cr. hrs.)
Corporations, partnerships, negotiable instruments, bailments, real and personal property. Sophomore standing.

BUS 266 Business Information Systems I (2 cr. hrs.)
An introduction to business information systems with emphasis on accounting information systems. Controls and applications for various cycles are investigated. Prerequisite: BUS 201 and ACC 211. Cross-listed as ACC 266.

BUS 267 Business Information Systems II (2 cr. hrs.)
An introduction to information systems focusing on fundamental principles from a general management perspective. The course will explore ethical issues, data mining, technology, enterprise systems, and systems development Students may enroll in this course concurrently with ACC/BUS 266.

BUS 301 Human Resources Management (3 cr. hrs.)
This course is a survey of the major human resource management functions including legal concerns, planning, staffing, training and development, performance management, compensation, health and safety, and employee and labor relations. Behavioral research in the area will be examined. Special application exercises or service learning opportunities are used to enhance skill development. Prerequisite: BUS 201 and sophomore standing.

BUS 302 Organizational Behavior (3 cr. hrs.)
Organizational behavior is the systematic study of the actions and attitudes that people exhibit within work-related organizations. The purpose of the study of organizational behavior is to enhance individual and organizational performance. This course examines the theories and skills necessary to understand and manage human behavior in business organizations, concentrating on motivation, job attitudes, communication, leadership, teams, organizational culture and organizational development. Prerequisite: BUS 201.

BUS 305 Principles of Marketing (3 cr. hrs.)
This is a lecture and discussion based survey course overview of the concepts, strategies, processes and participants involved in the exchange of goods and services. Topics include product development, market research, marketing management, global marketing strategy, ethics, consumer behavior, pricing, distribution and promotion. Project work in applying the marketing mix variables is used to validate learning. Prerequisite: BUS 201 and sophomore standing.

BUS 315 Financial Management (3 cr. hrs.)
This course is designed to introduce the general business student to the world of finance. Anyone involved with the management of a business needs to have a basic understanding of business finance. The course covers a variety of basic financial concepts, including the time value of money, asset valuation, and risk and return in order to provide a framework for making rational business decisions. Students will learn to analyze and prioritize business opportunities and budget for capital expenditures and gain an understanding of financial planning and forecasting. Prerequisites: ACC 341, BUS 201 and 318, ECO 201 and 202.

BUS 318 Elementary Statistics for Business and Economics (4 cr. hrs.)
Probability; descriptive statistics; experimental design; correlation, regression and analysis of variance; statistical inference and tests of significance; simulation and chance models. Prerequisite CTI 103 or CTI 104. (Students will not receive credit for both MAT 203 and BUS 318.)

BUS 322 Labor Relations (3 cr. hrs.)
The growth and development of organized labor in the U.S. with an emphasis on labor law, collective bargaining and labor-management relations. Prerequisite: BUS 301.

BUS 326 Quantitative Methods in Business and Economics (3 cr. hrs.)
Exploration of quantitative techniques in the decision sciences applied to business and economics. Emphasis is placed on problem formulation and modeling, model use, and analysis of quantitative findings for the purpose of supporting managerial decision processes. Prerequisite: BUS 318.

BUS 334 Global Viewpoints (3 cr. hrs.)
This course is designed to introduce students to international business practices in a method that couples traditional classroom learning with the experience of foreign travel, use of communication technology in multiple forms, and direct communication with business managers in the region of study. Using teleconferencing, e-mail, PowerPoint and Internet skills will be necessary in this course. The region of study may change with each offering, allowing a student to take this class more than once for credit. The course is open to all majors interested in a two-week international travel experience focused on global business strategies and cultural awareness. Students research business sponsors and later participate in on-site seminars with international business partners during the trip. Instructor consent required.

BUS 345 Consumer Behavior (3 cr. hrs.)
Behavioral science concepts including motivation, perception, learning personality, attitude, culture, social class, reference groups, and communication. Application of behavioral concepts to marketing management and research problems including diffusion of innovation, brand loyalty, attitude change, and consumer decision models. This course is offered in the Evening Division. Prerequisite: BUS 305.

BUS 348 Sales and Sales Management (3 cr. hrs.)
This course provides a detailed introduction to relationship selling, the personal selling process,, and key sales management responsibilities (e.g., salesperson recruitment, training/socialization, motivation, development, and compensation) as manifest in a wide variety or organizational settings. This course explains and illustrates the process of making informative and persuasive verbal presentations. Case studies, projects and professional speakers are used to illustrate the process. Prerequisite: BUS 201, BUS 305 and sophomore standing.

BUS 361 Students in Free Enterprise (SIFE ) (0.5 cr. hrs.)
Business leadership training and experience using the student team, Students in Free Enterprise (SIFE). Participation on college-sponsored teams to compete against students from other colleges while acquiring knowledge and skills regarding teaching, service, leadership, organization, networking, and communication as it relates to the community. A student may accumulate a maximum of 4 hours of credit in this course by enrolling in multiple semesters.

BUS 362 New Venture Creation (3 cr. hrs.)
This course is an introduction to the entrepreneurial process from conception to the birth of a new venture. It discusses attributes of successful entrepreneurs, innovation and creativity, opportunity recognition, venture screening, identification of resources, and feasibility analysis. Prerequisites: BUS 201 and ACC 211 .

BUS 405 Readings in Marketing (3 cr. hrs.)
Recent developments in marketing management, wholesaling, retailing, product planning, and consumerism. Opportunity will be provided for examining areas of special interest to individual students. Prerequisite: BUS 305.

BUS 406 Business Problems and Policies (3 cr. hrs.)
A case study course in strategic management requiring students to apply knowledge acquired in their major program. Students will be expected to solve complex problems which involve the simultaneous consideration of many functional areas of business. Senior standing. Prerequisites: ACC 341, BUS 231, 301 or 302, 305, 315, 318, and ECO 202 and consent of instructor. Should be taken during the last semester before graduation.

BUS 407 Seminar in International Business (3 cr. hrs.)
Reading and discussing substantive papers on selected current issues and aspects of international business. Senior standing or consent of instructor. Offered on demand.

BUS 416 Fundamentals of Investment Management (3 cr. hrs.)
This course is designed for students with a Banking and Finance emphasis as well as for students from all backgrounds who wish to better understand the financial markets or have an interest in the management of their own portfolio. The course covers a variety of investment concepts, including equity analysis and valuation, fixed income securities, derivative products, investment strategies and portfolio management. Students will become familiar with the myriad of investment products and strategies available. The course will also provide students with a foundation necessary to become informed investors, whether professionally or for personal accounts. Prerequisite: BUS 315.

BUS 420 Advanced Topics in Entrepreneurial Leadership (3 cr. hrs.)
This course addresses the intersection of leadership with entrepreneurial and intrapreneurial activities. The course offers a combination of historical theoretical foundations, case studies, biographies of entrepreneurs, leadership assessment and contemporary readings. Students will be required to work on an extensive project that partners them with local entrepreneurs. Course fee may be required. Senior standing or consent of instructor. Prerequisite: BUS 362

BUS 430 Marketing Research (3 cr. hrs.)
This is a capstone course study of research methodology used in marketing, including problem definition, sample design, questionnaire construction, gathering and interpreting of field and/or secondary data, and oral and written presentation of research findings and conclusions. Teams will be required to develop and complete a market research field study project while demonstrating professional consulting practices. Prerequisites: BUS 305, BUS 318, BUS 348, senior standing.

BUS 451 Seminar in Business Administration (3 cr. hrs.)
Writing, presenting and discussing of substantive papers on selected seminar topics. Senior standing or consent of instructor.

BUS 481 Internships (1 to 6 cr. hrs.)
Experiential learning opportunities with approved business sponsors. Enrollment is with instructor consent through regular registration process. Evaluation is by letter grade through assessment of weekly journals, written evaluation by business supervisor, and a final reflection paper. Students must commit to a work schedule of 75 contact hours for every credit hour sought, up to a maximum of 6 credits. Project work assignments are expected where students can apply classroom knowledge to real business challenges. Prerequisites: 3.0 GPA, completion of 60+ hrs, or instructor’s consent.

Economics

ECO 201 Principles of Microeconomics (3 cr. hrs.)
This course is designed to introduce students to the discipline of economics, with an emphasis on microeconomics, which studies the behavior of the firm. The course covers a variety of economic concepts, including supply and demand analysis, consumer choice, and cost of production. Students will gain an understanding of the basic models of product and labor markets, and how these markets are affected by the competitive structure within which a firm operates. Sophomore standing recommended.

ECO 202 Principles of Macroeconomics (3 cr. hrs.)
National income accounts, commercial banking and the Federal Reserve System, and government policies for achieving stable prices and full employment. Prerequisite: ECO 201.

ECO 229 Economic Development (4 cr. hrs.)
This course introduces students to the economic, social, political, and institutional mechanisms necessary to bring about rapid and large-scale improvements in the standard of living for the masses of Africa, Asia, and Latin America. Cross-listed with CTI 279.

ECO 306 Microeconomics (The Price System) (3 cr. hrs.)
The study of prices, production, consumption, resource allocation and market structures. Students may not receive credit for both ECO 306 and ECO 308. Prerequisite: ECO 201.

ECO 307 Macroeconomics (National Income
Activity and Employment) (3 cr. hrs.)
A study of macroeconomic theory from 1890 to the present. The course shows how theory was changed in respect to changes in the economy.
Prerequisite: ECO 202.

ECO 308 Managerial Economics (3 cr. hrs.)
This course is designed to enable students to apply economic theory and analysis to the decision-making process of business firms. As such, students will move from a theoretical to a practical understanding of microeconomics. The course uses a variety of analytical techniques (from the disciplines of calculus and statistics) in conjunction with microeconomic theory to find practical solutions to real-world business problems, including optimal production and pricing decisions, cost minimization strategies and the overall objective of maximizing shareholder wealth. Students will learn how these decisions are affected by the competitive structure within which a business operates. Prerequisites: ECO 201, BUS 318, CTI 103 or CTI 104. Students may not receive credit for both ECO 306 and ECO 308.

ECO 324 Labor Economics (3 cr. hrs.)
The theory of wages, segmented labor markets, human capital, and the causes of unemployment. Prerequisite: ECO 201.

ECO 326 Introduction to Econometrics (3 cr. hrs.)
This course is an introduction to economic model-building and forecasting. It presents a variety of models including regression, simulation, and time-series models. Practical problems involved in forecasting will be discussed. Prerequisite: BUS 318.

ECO 402 Money and Banking (3 cr. hrs.)
History and structure of the banking system, objectives and instruments of monetary policy, current monetary issues and problems. Prerequisite: ECO 202 or consent of instructor.

ECO 404 Introduction to International Economics (3 cr. hrs.)
Trade incentives and patterns, comparative advantage, trade barriers and agreements, international finance and financial institutions. Prerequisites: ECO 201 and ECO 202 or consent of instructor.

ECO 451 Seminar in Economics (3 cr. hrs.)
Writing, presenting and discussing of substantive papers on elected seminar topics. Senior standing or consent of instructor.

ECO 481 Internships (1 to 6 cr. hrs.)
Experiential learning opportunities with approved business sponsors. Enrollment is with instructor consent through regular registration process. Evaluation is by letter grade through assessment of weekly journals, written evaluation by business supervisor, and a final reflection paper. Students must commit to a work schedule of 75 contact hours for every credit hour sought, up to a maximum of 6 credits. Project work assignments are expected where students can apply classroom knowledge to real business challenges. Prerequisites: 3.0 GPA, completion of 60+ hrs, or instructor’s consent.

Leadership

LSP 100 Introduction to Philanthropy,
Volunteerism, and Nonprofit Sector (2 cr. hrs.)
In this course, students are introduced to the nonprofit sector and the role commitment to mission plays in philanthropy and volunteerism within society. Students will study the history of nonprofit organizations in the United States so as to develop a historical perspective and understand the magnitude, scope, and functions of the nonprofit sector and its relationships with business and government. Students will study the various roles and diversity of fields in the nonprofit sector, including but not limited to religion, arts and culture, education, health, environment, youth and human services. Emphasis is placed on ethical, moral, and practical issues in nonprofit leadership, the trust the third sector holds in relationship to other social sectors, and the sector’s responsibility to serve the common good.

LSP 210 Nonprofit Leadership Special Topics (1 cr. hr.)
Topics of this seminar will vary; past topics include “Intersection of the Private and Nonprofit sectors”, “Boards with Influence and Impact”, “Nonprofits Meeting the Needs of Cultures Worldwide”, “Beyond Legislation: Our Ethical Responsibility”. Topics will be announced in course listings. Students will be required to write reflection papers on each presentation and maintain a portfolio of their work.

LSP 250 Cornerstone Course (2 cr. hrs.)
This course will introduce students to leadership theory, engage them in a variety of self-understanding and assessment exercises, provide them individual and collective leadership experiences, and assist them in preparing and executing their first leadership growth plans.

LSP 251 Service-Leadership Experience (Outward Bound Trip) (2 cr. hrs.)
This off-campus experiential learning experience will allow students to put into practice leadership skills and ideas learned during the introductory seminar. The trip will include a service component. Students are responsible for the cost of the trip (set by the Outward Bound School) and the cost of William Jewell tuition. (Scheduled during the semester break.)

LSP 270 Nonprofit Governance & Volunteer Management (2 cr. hrs.)
In this course, students will examine the foundations, motivations, and challenges of developing a successful volunteer program. Students will study the key components of a successful volunteer program, recruitment strategies, and learn how to retain good volunteers. Students will focus on the role, value, and dynamics of volunteerism in fulfilling the missions of nonprofit organizations. Students will also be introduced to risk management factors that need to be considered in volunteer management, including effective staff and volunteer screening.

LSP 300 Volunteer Internship (1 cr. hr.)
This internship is a non-paid experience fostering civic volunteerism and civic leadership. Its purpose is to link theory and practice, providing students the opportunity to observe in a volunteer setting the leadership/followership concepts studied in the program. Each student will work under the supervision of a leadership mentor and will devote a minimum of 70 hours to the internship. Forum obligations and meetings with instructors will be included in the seventy hours. (Must be successfully completed before taking the LSP capstone course.)

LSP 301 Vocational Internship (1 cr. hr.)
This internship provides an opportunity for students to explore and experience first-hand their own career interests. Its purpose is to link theory and practice, providing students the opportunity to observe in a vocational setting the leadership/followership concepts studied in the program. Each student will work under the supervision of a leadership mentor and will devote a minimum of 70 hours to the internship. Forum obligations and meetings with instructors will be included in the 70 hours. The internships must have a reasonable relationship to students’ majors. Students may accept pay for this internship. (Must be successfully completed before taking the LSP capstone course).

LSP 320 Nonprofit Board and Committee Development (2 cr. hrs.)
In this course, students will examine the function of boards and committees in the nonprofit sector. Students will study the history of boards and how boards of the future will face new leadership challenges and demands. Students will study the increased scrutiny that nonprofits are under for accountability and transparency both by federal and state regulators and other key stakeholders. This course will focus on utilizing boards to achieve organizational goals and maximize effectiveness. Students will learn how to assess and improve the effectiveness of a board, the executive director and top management, and the overall governance structure of the organization. Students will also learn typical governance problems and the best practices for dealing effectively with their successful resolution. The course will explore how to recruit, build, and maintain a future-oriented entrepreneurial board that provides strategic leadership to the nonprofit organization.

LSP 350 Capstone Course (2 cr. hrs.)
The course will re-examine leadership theory and assist students in creating a plan for continued personal and leadership growth. Students design and implement a “Leadership Legacy” project. Spring semester of junior year, or spring semester of senior year if the student enters as a sophomore and elects to study overseas during the junior year.

LSP 351 Leadership in Modern Society (2 cr. hrs.)
This is a senior-level course taught by the President of the college focusing on the evolving complexities of having a high-level leadership role in modern society. Topics include, “The Penalties of Leadership”, “Fragmentation and the Common Good”, “The Rigors of Public Life”, and “The Anti-leadership Vaccine”. Senior standing.

LSP 360 Nonprofit Advocacy and Public Policy (2 cr. hrs.)
This course will examine the historic role nonprofit organizations have played in influencing public policy and social change in this country. It will provide an overview of the diverse strategies being used by nonprofits to carry out their missions. These strategies include but are not limited to organizing, public education litigation, mobilization, demonstrations, polling, research, lobbying, and working with the media. The course will also focus on the relationship between the different sectors including nonprofit, government, and the private sector. The course will also assess the extent to which philanthropy has assisted in financing public policy, advocacy, and organizing change.

LSP 390 Meeting Facilitation and Strategic Planning (2 cr. hrs.)
This course will enable students to understand the relationship between planning and nonprofit organizational effectiveness. Students will learn the necessary skills that help them set the vision, strategies, and measures for their nonprofit organization that enables them to articulate a clear strategic plan. Emphasis is on environmental scanning, planning and control, allocation of resources, evaluation of strengths and weaknesses, appraisal of present and future competition, and implementation of chosen strategies. This course will also focus on the skills involved in conducting effective meetings. Students will learn how to facilitate different types of meetings (why and when to use a facilitator) and facilitation skills (objectivity, focus, handling the group dynamic, perception checking, building consensus and meeting assessment). Students will gain experience using different meeting facilitation tools including electronic white boards, flip charts, and decision-making technologies (Jewell Round Table).

LSP 401 Nonprofit Law and Risk Management (3 cr. hrs.)
This course investigates the legal issues and organizational risks affecting nonprofit organizations today. Students will study the foundational laws and regulations governing nonprofit organizations. Content includes strategies to create and perpetuate safe and productive environments for all stakeholders and effects of sound decision-making to diminish and control corporate and individual liability. In addition, students will examine the risk management factors that need to be considered in nonprofit leadership but are not limited to insurance basics, managing employment risks, managing governance risks, special event safety, managing facility risks, and risk management for youth and human service programs.

LSP 460 Financial Development for Nonprofit Organizations (3 cr. hrs.)
This course focuses on the key components of successful financial development for nonprofit agencies including the development process, building the case for support, the fundraising plan, building a base of donor-investors, event planning, annual and capital campaigns, giving and stewardship, role of board members, and social entrepreneurship. Through individual and small group projects, along with case studies, students will engage in designing and implementing a development program for a nonprofit organization.

LSP 475 Nonprofit Leadership Internship (3 cr. hrs.)
A structured, 300-hour internship with a 501(c) 3 nonprofit organization. The internship provides the student an opportunity to experience the nonprofit field and gain real-world experience in the field of nonprofit leadership. Students will observe and practice implementing professional nonprofit competencies along with building networks and relationships in the nonprofit field. Students will keep a journal, have a mentor evaluator, and complete a reflection paper upon completion of the internship.

LSP 490 American Humanics Management Institute (1 cr. hr.)
The American Humanics Management Institute (AHMI) is an intensive educational symposium established by American Humanics in 1973. AHMI provides the capstone experience in nonprofit management and leadership education for AH students. Local and national nonprofit leaders present issues pertinent to professional leadership and engage participants through workshops, dialogues, forums and case studies. Expanded AHMI Placement Services allows local and national nonprofit executives to interview participants for internships, fellowships, and professional positions. The unique, interactive format of the institute exposes the next generation of nonprofit leaders to the realistic experiences of a nonprofit organization. Student must have junior-senior standing, be an active member of the WJC AH student association, complete one nonprofit internship, be working towards AH Certification, and obtain instructor’s consent to take this course..

American Humanics Nonprofit Leadership Program

The American Humanics (AH) Nonprofit Leadership Program prepares and certifies students to serve their communities through careers in the nonprofit sector. This certificate program, which is based on competencies (not courses), is open to students from any major and complements the Pryor Leadership Studies Program, the Tucker Leadership Lab, and the curricular and co-curricular activities already in place at William Jewell.

The program benefits students by giving them targeted studies/experiences in the core competencies necessary for effective leadership in nonprofits. AH students also have numerous opportunities to interact with nonprofit leaders through their participation in workshops, conferences, and internships with a highlight being the annual AH Management Institute. The AH program opens up career opportunities for both traditional and non-traditional students who graduate with a liberal arts education and a heart for service. With a 95% nationwide placement rate, students with an AH certificate are in demand.

Requirements for the American Humanics Certificate:

1. Completion of at least 300 internship hours in a nonprofit agency.
2. Completion of AH coursework.
3. Be actively involved in the AH Student Association by logging at least 30 hours per semester in the following nonprofit experimental learning opportunities:
   

   • Service Projects

   • Retreats & Fundraising

   • Leadership Roles in AH Student Association

   • Special Events & Internship and Career Fairs

   • Nonprofit Leader Speaker Series

   • Nonprofit Site Visits

   • AH Meetings 

4. Attend at least one American Humanics Management Institute (AHMI). 
5. Completion of the following nonprofit competency requirements:

• Youth Development

       6.    Keep an updated online profile and portfolio at www.humanics.org

Pryor Leadership Studies Program

For William Jewell College to be the “Leadership College,” it must establish an educational context that teaches personal, vocational, and civic leadership through critical reflection, mentoring, and experience. Toward that end, a leadership certificate pilot program was established in the fall of 1993 by the college in conjunction with the Pryor Foundation, headed by Fred and Shirley Pryor. In January 1998, the Pryor Leadership Studies Program was permanently endowed by the Pryors.

Students are chosen each spring semester through a competitive application/interview process. In order to graduate as Pryor Leadership Fellows and receive the corresponding leadership certificate, students must complete all required activities. A leadership portfolio is maintained on each Pryor Fellow. In order to receive the Pryor Leadership Certificate, the portfolio must be reviewed and approved by an evaluation committee comprised of the leadership studies director, faculty members, and representatives designated by the Pryor Foundation. At the request of the Pryor Foundation, this review process may also include exit interviews with students. The portfolio will include the following:

1. Leadership Growth Plans
2. Outward Bound Journal and Summary Document
3. Internship Journals and Internship Exit Essays
4. Mentors’ Evaluations
5. Eight “Top Ten” Papers (lecture series)
6. Other items deemed appropriate by the director.

Each semester, the Pryor Leadership Fellows participate in the “Perspectives on the Common Good” Lecture Series. Fellows are required to attend a minimum of eight lectures in order to qualify for the Pryor Leadership certificate.

As a complement to the Pryor Leadership Studies Program (PLSP), the Tucker Leadership Lab (TLL) allows William Jewell College to offer high quality leadership and team building programs to William Jewell students, area high school students, and community groups. Constructed in the fall of 2000, the TLL, which began as a Leadership Legacy Project of students in the PLSP, is already one of the nation’s foremost experiential learning programs by design and size.

Accounting

ACC 211 Fundamentals of Financial Accounting (4 cr. hrs.)
Measuring, processing, analyzing, and interpreting elements of the four basic financial statements. Only financial accounting courses of four or more hours may substitute for ACC 211. Recommended: CTI 103 or CTI 104 and Sophomore standing. First-year accounting majors are encouraged to take ACC 211 during the spring semester of their first year.

ACC 266 Accounting Information Systems (2 cr. hrs.)
An introduction to business information systems with emphasis on accounting information systems. Controls and applications for various cycles are investigated. Prerequisite: BUS 201 and ACC 211. Cross-listed as BUS 266.

ACC 311 Intermediate Financial Accounting I (4 cr. hrs.)
Application of accounting theory, standards, principles and procedures to financial accounting problems. Study of the objectives of external financial statements and professional accounting. Particular emphasis on assets, liabilities and corporate capitalization. Prerequisite: ACC 211 with grade of C- or better.

ACC 312 Intermediate Financial Accounting II (4 cr. hrs.)
Continuation of 311 with study including pensions, leases, accounting changes, income recognition, deferred taxes and cash flow. Inclusion of professional projects. Prerequisite: ACC 311 with a grade of C- or better.

ACC 335 Income Tax (4 cr. hrs.)
Theoretical basis for taxation from laws and regulations, determination of taxable income, deductions, exclusions, making and filing returns. Prerequisite: ACC 211 with a grade of C- or better.

ACC 341 Cost Accounting I (4 cr. hrs.)
Fundamentals of managerial cost accounting including cost/benefit analysis, behavioral considerations, cost-volume-profit analysis, measurement analysis, basic costing systems, budgeting, variance analysis, allocation processes, and strategic analysis. Only managerial cost accounting courses of four or more hours may substitute for ACC 341. Prerequisite: ACC 211 with grade of C- or better. Recommended: ECO 201

ACC 342 Cost Accounting II (2 cr. hrs.)
Continuation of 341 with study including management decision models, capital budgeting, inventory control, process costing, transfer pricing, and performance evaluation. Additional analysis of production control is studied. Prerequisite: ACC 341 with a grade of C- or better.

ACC 411 Advanced Accounting (4 cr. hrs.)
Accounting for not-for-profit organizations, state and local governments, and international transactions constitute one-half of the course. Prerequisite: ACC 211. Accounting for partnerships and consolidated corporate entities constitute one-half of the course Prerequisite: ACC 312 with grade of C- or better.

ACC 431 Auditing (4 cr. hrs.)
Study of the role of the external auditor in the financial markets, the environment in which the auditor operates, planning and audit risk assessment, auditing procedures, audit sampling, and audit reports. Prerequisites: ACC 312 and BUS 318 with grade of C- or better.

ACC 451 Senior Seminar in Accounting (2 cr. hrs.)
Students will study research methods for application of producing a research paper/project. The research topic is selected by the student in consultation with the instructor. Students will present their findings in both oral and written versions.. Prerequisite: Completion of all other required accounting courses with grade of C- or better. Senior standing.

ACC 481 Internships (1 to 6 cr. hrs.)
Experiential learning opportunities with approved business sponsors. Enrollment is with instructor consent through regular registration process. Evaluation is by letter grade through assessment of weekly journals, written evaluation by business supervisor, and a final reflection paper. Students must commit to a work schedule of 75 contact hours for every credit hour sought, up to a maximum of 6 credits. Project work assignments are expected where students can apply classroom knowledge to real business challenges. Prerequisites: 3.0 GPA, completion of 60+ hrs, or instructor’s consent.